The cut-off year to be considered born into Gen Alpha is 2025. Right now, Gen Alpha is composed of children under the age of 12, so the oldest in this demographic will become teenagers in 2023. Generation Alpha is the demographic that comes after Generation Z and is made up of anyone born during or after 2010.
Here's what brands and companies need to know about this next generation of consumers. With those numbers, this generation will have a lot of buying power, so companies need to prepare their marketing strategies. Alpha is also expected to be the largest generation in history with over 2 billion people by 2025. This generation is the first to be born entirely in the 21st century - in a fully digital world.
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